Hosted by Greg Jeanneau and Badr Filali

We dive into the extraordinary journey of Beatrice Amblard, a master leather artisan and former Hermes craftswoman. From leaving the corporate luxury world to building her own brand, April in Paris, and establishing a renowned leatherwork school, Beatrice shares her passion for craftsmanship, her insights on creativity, and her unfiltered take on the luxury industry.

What You’ll Learn:

1. The Courage to Leave Stability: Why Beatrice left Hermes after 14 years to pursue custom work.
2. The Philosophy of Luxury: Her critique of mass-produced goods and why individuality is the new gold standard.
3. Mastering the Craft: The importance of learning by doing, embracing mistakes, and gaining complete control over the creative process.
4. The Therapeutic Power of Custom Work: How co-creating with clients offers a meaningful, even healing, experience.
5. Teaching the Next Generation: The organic growth of her leatherwork school and the importance of fostering community.
6. Success and Resilience: How Beatrice’s mantra—“When there is a will, there is a way”—has carried her through challenges.

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Resources Mentioned:

⁠⁠April in Paris Official Website⁠⁠

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Keywords: Hermes, Louis Vuitton, Birkin bag, Kelly bag, Creative entrepreneurship, Pricing strategy, Building a workshop, Creative business, Business without a plan, Artisan-led brand, Craft business model, Small business growth, Mentorship in craft, Sustainable business, Creative podcast, Business of craft, Stories behind the craft, Women in luxury, Craft to business journey, Artisan interviews, Founder stories, Design and business, Making vs marketing, Craft meets commerce