"Tomorrowland is like Disney for adults."

In this episode, Greg and Badr unpack why this festival keeps people coming back year after year. From collectible bracelets to branded airplanes and ticket queues that feel more like high-stakes lotteries, Tomorrowland isn’t just an event — it’s a masterclass in building desire. If you’re in business, branding, or just obsessed with what makes people tick, this one’s for you.

Hosted by Greg Jeanneau and Badr Filali.

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Keywords: Tomorrowland festival, Tomorrowland experience, Festival branding, Scarcity marketing, Queue psychology, Experience design, Event loyalty, Brand rituals, FOMO marketing, Music festival strategy, Limited access events, Ticketing strategy, Tomorrowland plane train, Festival unboxing, Building anticipation, Customer experience insights, Exclusive experiences, Brand building through events, Business strategy, Brand loyalty, Customer retention, Scarcity tactics, Experiential marketing, Marketing psychology, Brand perception, Premium positioning, Creating demand, Product experience design, Consumer behavior, Brand storytelling, Audience engagement, Event marketing strategy, Emotional branding, Brand differentiation