"Starlink is a game-changer for us. It feels like a cheat code."

Badr asks Greg about his family's switch from traditional network providers to Starlink, exploring whether satellite internet represents a premium product or just another commodity. They examine why network providers have become commoditized utilities that customers tolerate rather than love. The discussion also touches on how successful companies risk becoming the incumbents they once challenged, and whether Starlink's direct-to-cell technology could revolutionize the phone plan market entirely.

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Keywords: positioning, premium products, commodity markets, business strategy, brand differentiation, customer experience, telecom industry, satellite internet, infrastructure, emotional branding, user interface design, market disruption, Starlink, Orange, Free, Canal Plus, Netflix, Apple, Tesla, OneWeb, AT&T, Verizon, HBO, Shell, Ukraine, Elon Musk, Skytrax, PlayStation