Hope Doesn't Show Up On Sunny Days, with Adam Olenn
Update: 2025-09-02
Description
Adam Olenn, founder of Rustle and Spark branding agency, meets with Mickey to discuss effective storytelling techniques for nonprofits.
Key Takeaways
- Storytelling is crucial for nonprofits to build trust, create emotional connections, and double donations
- Never lead with data; start with an emotional story about a single protagonist, then provide supporting statistics
- Train all staff and board members to tell authentic stories about the organization's impact
- Avoid naming emotions in stories; instead, use vivid sensory details to evoke feelings
Among The Things We Discuss:
- The Power of Storytelling for Nonprofits
- Storytelling Structure and Techniques
- Internal Benefits of Storytelling
- Storytelling Resources and Training
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We welcome your questions and feedback via The Nonprofit SnapCast website.
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