How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster
Description
In this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise.
Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing.
⏰ Timestamps:
00:00 Introduction
01:12 Overview of Authority Hacker
02:10 Impact of Google's Algorithm Changes
02:55 Transition to AI and New Strategies
04:42 Challenges and Opportunities with AI
08:26 Digital PR and Link Building Insights
11:24 AI Workflows for Digital PR
18:08 Passive Link Building Strategies
19:20 The Power of Ranking for Statistics Keywords
20:55 Creating Unique Data Through Surveys
21:05 Exploring Paid and Organic Ranking Strategies
21:30 Effective Outreach Campaigns
23:32 Leveraging AI for Link Building
25:09 Automating Outreach with AI Tools
31:31 Philosophical Insights on Technological Advancements
35:30 Final Thoughts and Where to Find More
💻 Check out the full post: https://www.buzzstream.com/blog/ai-digital-pr-podcast/
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![Digital PR in the UK vs US [Part 2] with Will Hobson](https://s3.castbox.fm/68/56/c5/5afaaa49bc4d55eca34511a25807ff5892_scaled_v1_400.jpg "Digital PR in the UK vs US [Part 2] with Will Hobson")
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