How AI Will Generate Referrals for Loan Officers: ChatGPT 101 with Chris Johnstone
Update: 2025-10-28
Description
This kickoff episode of The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it.
You'll learn:
- Why Google search will lose massive market share — and how AI referrals are already funding loans today
- The daily habit every LO must start NOW to build authority with the large language models
- How to structure your ChatGPT account so it learns you as the expert lender it should recommend first
If you want to be the LO AI recommends — not replaces — listen to this episode now.
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