DiscoverThe Drum: Anatomy of an AdHow BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI
How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

Update: 2023-03-27
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Description

My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.

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How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI