How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

Update: 2023-03-06

Description

We kick off season two of The Drum’s Anatomy of an Ad podcast with a difficult yet important topic. Last year, Leo Burnett Chicago’s campaign for Change the Ref got everyone speaking about gun violence in the US and in this episode, the agencies top creatives Sam Shepherd and Ashley Geisheker detail how they managed to hoodwink prominent NRA members to become anti-gun spokespeople

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How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

#box-pro-ellipsis-176494469513767{-webkit-line-clamp:2;}How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year