DiscoverThe Drum: Anatomy of an AdHow Tangerine took aim at bleak banks with a Severance-style ad
How Tangerine took aim at bleak banks with a Severance-style ad

How Tangerine took aim at bleak banks with a Severance-style ad

Update: 2023-04-11
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This week's guests are Aaron Starkman, who is global chief creative officer at Rethink Canada and John Rocco, head of global brand at Scotiabank/ Tangerine. In this fascinating and often hilarious chat we dive into the latest work for the bank that got so many people talking. 

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How Tangerine took aim at bleak banks with a Severance-style ad

How Tangerine took aim at bleak banks with a Severance-style ad