We talk real strategies for customer targeting, audience “alchemy”, and Adam’s hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he’s publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.

Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.

🎯 Big theme? *Marketing doesn’t work without understanding people.

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Adam’s Agency & Resources:
🌍 https://www.kinetic319.com
📚 Free & Paid Marketing Guides, Blog + Conversion Playbooks
📱 @kinetic319 on all platforms

TIMESTAMPS & TOPICS

00:00  – Why people do business with people, not brands  01:15  – Introducing Adam Ortman & Kinetic319  02:20  – What big brands like Nike really understand about consumer psychology  04:10  – What sets Adam’s agency apart: performance-driven media buying  06:00  – The problem with agencies that try to do everything  07:30  – Adam’s eBooks: why they exist and who they help  09:00  – Turning marketing theory into self-serve playbooks  10:30  – Why buying US TV ads is so complex – and how Adam made it simpler  12:00  – Kinetic319’s work in Europe + US market entry tips  14:45  – Cultural targeting and why it matters in global campaigns  16:00  – The meaning behind the name Kinetic319  17:45  – Final advice for founders and marketers  

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