Our world is rapidly digitizing. To entice mass adoption of a new technology, established brands, both big and small, will start to build on the blockchain. However, with NFT being a dirty word in mainstream culture, how do trusted brands navigate hate and misunderstanding as they try to bring new value to their audience?

Episode six of Not a JPEG evaluates recent examples of diverse established brands presenting web3 to their existing audience. We explore what they did, why it was effective, and extrapolate shortcomings that made the launch challenging, limited or biased. We then boil down key questions established brands must explore throughly BEFORE considering an NFT project in the near future.

Brands explored include:

- Avenged Sevenfold's "Death Bat Club" (access utility)

- Reddit's "Cryptosnoo Avatars" (collectible and art utility)

- Candy Digital x Netflix's "Stranger Things Digital Collectibles" (collectible utility)

- Starbucks' new members program "Oddessy" (art and access utility)

Episode six builds off of episode five's core sources of NFT hate. We recommend watching episode five prior to listening to episode six to understand these examples in context of the current mainstream feelings toward NFTs.

WATCH EPISODE 5 ON YOUTUBE: https://youtu.be/TCK3uysI7hE

WATCH EPISODE 6 ON YOUTUBE: https://youtu.be/lPY6kFNdOoE

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