With the introduction of new innovative technology, there will ALWAYS be a small minority of consumers that dislike the technology. With this in mind, it is no surprise that NFTs are a dirty word, and everywhere you look, mainstream media and online communities (most famously Line Goes Up Dan Olson, Munecat) perpetuate general dislike for them , instead of giving an unbiased opinion based on the facts from both angles.

Today’s episode of Not a JPEG plans to address the arguments most commonly making headlines (and youtube videos) by looking at both sides of the argument, validating both sides, and highlighting where these sides fall short of reality. We then discuss these concerns with the perspective of brands entering web3, and how to manage hate, accusations, and outright misunderstanding with patient and authentic education, and creating unprecedented value for all consumers, early adopter or not. 

We address the following skeptical arguments, evaluate their merits, and expose their shortcomings:

1. NFTs have made a select group of people and organizations wealthy, capitalizing on an asset you cannot touch or hold.

2. NFTs are not actual ownership, but rather, a receipt of a digital file.

3. Crypto bro speak is annoying, unprofessional and intimidating. 

4. We don't want to live in a hyper digital future wearing VR headset goggles.

5. Cryptocurrency is not safe as perpetuated by its negative reputation, and thus can be applied exactly to NFTs.

6. NFTs are a ponzi scheme.

7.  NFTs have significant environmental impact, almost the size of a small country.

WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/TCK3uysI7hE

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