Web3 builders like to refer to fostering community versus an audience. To help dive into the nuances of community building, both on the blockchain and offline, we interviewed James Turner, founder of Excellerate. Excellerate is the first NFT community management company that helps individuals learn how to become more effective and marketable community managers. 

In this episode of Not a JPEG, James explores:

- the differences between audience and community;

- why brands need to focus on building community versus audience;

- what is needed to help build community, including incentives;

- the future of community both on and offline;

To connect with James Turner:

LinkedIn: https://www.linkedin.com/company/excellerateweb3 and https://www.linkedin.com/in/jamesturnercm/ 

Twitter: https://twitter.com/James_Gets_It

Watch this episode on Youtube: https://youtu.be/DQdpckrd53g

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