CHAPTERS

00:00 - Intro & Outrageous Hooks

3:29 - Athletes & Celebs Marketability

7:29 - Utilizing Captions in Content

8:45 - Athletes Content Potential

11:31 - Foreshadowing, First Shot, Caption

14:00 - Long-Form Captions

15:48 - Bryson DeChambeau’s YouTube

18:17 - Power of Quantitative Comparison

19:59 - Copy & Script Writing

22:15 - Psychology and Buying

25:32 - Recreating YT Hooks

27:55 - Jenny Hoyos’ Power Words

29:31 - Ads in the 1800s

33:44 - Repetition in Writing

37:10 - Endnotes & Italy 

DESCRIPTION

We decided to unpack what makes content truly stick – starting with outrageous hooks and ending with the psychology behind buying. We explore Bryson Dechambeau’s content strategy, the underrated power of captions, and why celebrities are content goldmines waiting to be tapped. From YouTube hooks to 1800s copy, this episode covers how to craft messages that captivate user attention. Thanks for tuning in and we’ll see you in Italy next week!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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