JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)

JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)

JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

Using Generative AI to Provide Empathetic Customer Care

JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

Is It Time to Move Beyond Null Hypothesis Significance Testing?

Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

How Should a Firm Collaborate with Suppliers to Co-develop Products?

How Drug Price Regulations Backfired in India

Influencers with Smaller Followings Are More Cost-Effective

JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

Using Vintage Typography to Make Emotional Connections with Consumers

Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

How Coining a New Term Can Encourage Specific Behaviors

JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)