How Do You Build a Food Brand From Scratch? Lindsey Masterman speaks
Description
Summary
In this conversation, Nicolette interviews Lindsey Masterman, founder of Cucina Fantasma, a chef-driven lasagna company. They discuss Lindsey's journey from corporate consulting to the culinary world, the concept of ghost kitchens, and the challenges of launching a plant-based food brand. Lindsey shares insights on marketing strategies, the importance of family support, and her aspirations for the future of Cucina Fantasma. The conversation also touches on navigating social media and maintaining self-worth in the entrepreneurial landscape.
Who is our guest?
Lindsey Masterman is the founder of Cucina Fantasma, a chef-driven lasagna company based in New York City. With a background that spans management consulting at Boston Consulting Group and being a line cook at the Michelin-starred restaurant Blue Hill Family Meal, Lindsey blends analytical rigor with culinary creativity. Cucina Fantasma is her latest venture— a take-and-bake lasagna company that’s nostalgic, satisfying, convenient, and plant-based. Lindsey’s mission is to make home-cooked plant-based food more accessible and celebrated. Cucina Fantasma launches September in Brooklyn for pickup and delivery.
Website and social media handles :
"www.cucinafantasma.co
IG, LinkedIn, Facebook : cucinafantasma, lindseymasterman"
Chapters
00:00 Introduction to Cucina Fantasma
02:45 Lindsey's Journey: From Corporate to Culinary
05:26 Understanding Ghost Kitchens
08:03 The Plant-Based Approach
10:46 Transitioning to Entrepreneurship
13:39 Challenges of Launching a Food Brand
16:13 Marketing Strategies and Brand Recognition
19:01 Support Systems and Family Dynamics
21:35 Future Aspirations for Cucina Fantasma
24:20 Staying Grounded in a Digital Age
26:42 Final Thoughts and Advice
🎙️ Meet your host, Nic Nierras.
I created the You’re Worthless Podcast because I know what it feels like to question your worth—
and what it takes to reclaim it.
Here, we talk healing, confidence, and the mindset shifts that set you free.
👉 https://thenicnierraswholisticlifestyle.com/