DiscoverYou're Worthless. Read that again. The Juxtaposition of Your Very SoulHow Do You Build a Food Brand From Scratch? Lindsey Masterman speaks
How Do You Build a Food Brand From Scratch? Lindsey Masterman speaks

How Do You Build a Food Brand From Scratch? Lindsey Masterman speaks

Update: 2025-09-29
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Summary


In this conversation, Nicolette interviews Lindsey Masterman, founder of Cucina Fantasma, a chef-driven lasagna company. They discuss Lindsey's journey from corporate consulting to the culinary world, the concept of ghost kitchens, and the challenges of launching a plant-based food brand. Lindsey shares insights on marketing strategies, the importance of family support, and her aspirations for the future of Cucina Fantasma. The conversation also touches on navigating social media and maintaining self-worth in the entrepreneurial landscape.


Who is our guest?


Lindsey Masterman is the founder of Cucina Fantasma, a chef-driven lasagna company based in New York City. With a background that spans management consulting at Boston Consulting Group and being a line cook at the Michelin-starred restaurant Blue Hill Family Meal, Lindsey blends analytical rigor with culinary creativity. Cucina Fantasma is her latest venture— a take-and-bake lasagna company that’s nostalgic, satisfying, convenient, and plant-based. Lindsey’s mission is to make home-cooked plant-based food more accessible and celebrated. Cucina Fantasma launches September in Brooklyn for pickup and delivery.


Website and social media handles :


"www.cucinafantasma.co

IG, LinkedIn, Facebook : cucinafantasma, lindseymasterman"


Chapters


00:00 Introduction to Cucina Fantasma

02:45 Lindsey's Journey: From Corporate to Culinary

05:26 Understanding Ghost Kitchens

08:03 The Plant-Based Approach

10:46 Transitioning to Entrepreneurship

13:39 Challenges of Launching a Food Brand

16:13 Marketing Strategies and Brand Recognition

19:01 Support Systems and Family Dynamics

21:35 Future Aspirations for Cucina Fantasma

24:20 Staying Grounded in a Digital Age

26:42 Final Thoughts and Advice


🎙️ Meet your host, Nic Nierras.

I created the You’re Worthless Podcast because I know what it feels like to question your worth—

and what it takes to reclaim it.


Here, we talk healing, confidence, and the mindset shifts that set you free.


👉 https://thenicnierraswholisticlifestyle.com/

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How Do You Build a Food Brand From Scratch? Lindsey Masterman speaks

How Do You Build a Food Brand From Scratch? Lindsey Masterman speaks

Nicolette J Nierras