How Gait Analysis Boosts PT Clinics & Patient Outcomes With Doug Adams of RunDNA
Description
In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.
Learn more: https://www.rundna.com
Timestamps:
00:00 - Introduction and success story
02:11 - What is RunDNA and how it started
04:50 - Real-life example of immediate results using gait analysis
06:28 - The need for gait analysis in today's PT landscape
08:43 - Chili's analogy and value-based services
11:27 - First steps for adding cash-based services
14:07 - The mindset shift: Want vs Should
17:53 - Revenue impact and champion clinicians
20:29 - Market alignment and misalignment
24:05 - Strategic partnerships with running stores
27:19 - Doug's journey from local to national expert
33:16 - Lead vs Lag indicators in gait analysis
37:07 - Clinician mindset around selling value
42:02 - Don't diagnose the wallet: sell based on value
47:02 - Time-based vs Value-based thinking
49:47 - Discharge is a four-letter word
52:52 - Doug's current interests and final thoughts
United States
