McDonald's Monopoly. Peppa Pig yogurts. That's promotional licensing—and it's everywhere.

Join David Born for an eye-opening conversation with Julia Kamoda from Hasbro, who manages promotional partnerships across 1900 brands including Monopoly, Peppa Pig, Transformers, and more. Discover how these short-term campaigns drive billions in sales and create cultural moments that traditional licensing can't touch.

In this episode, you'll learn:

- The difference between promotional and traditional licensing
- How McDonald's Monopoly became a 20-year phenomenon
- Why board games are promotional gold (time, choice, consequence)
- The 28 billion impressions from Baby Evie's announcement
- How to break world records with Twister and Mentos
- White space opportunities: from swimming schools to pregnancy tests
- Why "free exposure" isn't a business model

From 3-month campaigns to global rollouts across 70 markets, Julia reveals the strategy behind promotions that actually work—and why 70-80% of pitches never happen.

💡 Ready to explore promotional licensing? Connect with Julia on LinkedIn 🎲 What brand collaboration would YOU love to see with Hasbro?

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