How long should UX take? Many executives set arbitrary deadlines for design work, expecting fast results without understanding the risks. But UX isn’t just about making screens look good—it’s about deeply understanding users, their workflows, and the business itself.

In this episode, Andy Van Fleet, Nick Bray, and Kayla Byington break down the UX timeline, explaining why the upfront discovery phase is crucial, how misjudging timelines can backfire, and the trade-offs between speed and usability. They also introduce the concept of the conservation of complexity—how UX teams either absorb complexity or pass it on to the user.

Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, visit vlgux.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: www.visuallogicux.com/podcast

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Keywords: UX timeline, user experience strategy, UX research, UX process, product design, usability, design thinking, software development, enterprise UX, human-centered design