Most product teams feel pressure to “add AI,” and the fastest way to show progress is a chatbot. But chat is a UI choice — not a strategy. In this episode of Humans First, we break down what actually matters when building AI into your product: how it behaves.

We introduce a simple framework built around three levers — User Intent, Agency, and Presence — to help you define the kind of intelligence your product needs. You’ll hear real examples from Apple, Anthropic, Nest, Alexa, and more, plus the common traps teams fall into when they over-humanize, over-automate, or over-promise what their AI can do.

If you’re deciding where AI fits into your product suite, this episode gives you the language and clarity you need to make intentional, trustworthy decisions — long before you pick an interface.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

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Keywords: AI product strategy, user intent, agency, presence, AI design, product leadership, UX strategy, AI frameworks, anthropomorphism, intelligent features, conversational AI, enterprise AI, product design, human-centered design, design thinking