DiscoverThe Drum: Anatomy of an AdHow Nurofen’s fake medicine pinpointed the gender pain gap
How Nurofen’s fake medicine pinpointed the gender pain gap

How Nurofen’s fake medicine pinpointed the gender pain gap

Update: 2023-04-24
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Our next guest is Ruth Boulter, creative director at McCann London, who joins us to speak about the latest Nurofen ad campaign that tackled the important topic of the gender pain gap.

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How Nurofen’s fake medicine pinpointed the gender pain gap

How Nurofen’s fake medicine pinpointed the gender pain gap