How Pay-Per-Lead Models Trap Dentists and What to Do Instead
Description
The No BS Dental Growth Podcast S4 EP3: How Pay-Per-Lead Models Trap Dentists and What to Do Instead
The Episode No. 3 of The No BS Dental Growth Podcast S4, host Chris Pistorius discusses the potential pitfalls of pay-per-lead marketing models for dental practices. He explains why most pay-per-lead agencies deliver quantity over quality, lack transparency, and create dependency rather than building long-term marketing assets. Chris shares his 16 years of experience in dental marketing, highlighting why Google's Local Service Ads are the only pay-per-lead model he recommends, while warning dentists that competing on price is often "a race to see who's going to go out of business first."
Timestamps:
0:27 - Welcome to the No BS Dental Growth Podcast
1:38 - Introduction to pay-per-lead marketing models
4:59 - Renting vs building marketing equity
7:22 - Quality issues with cheap leads
10:27 - Lack of transparency with pay-per-lead agencies
12:22 - Losing control of your marketing pipeline
14:40 - Google's Local Service Ads explained
19:51 - Why pay-per-lead doesn't solve core problems
22:49 - The true cost of quality dental leads
25:08 - Marketing as an investment, not a slot machine
28:00 - Protecting your brand and reputation
30:23 - Building long-term marketing strategies
United States
