#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster.

Matt and Jennifer cover:

• How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intel
• Practical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-market
• How to coach marketers to use AI responsibly, and why curiosity and judgment matter more than ever

It’s a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.

Timestamps

• (00:00 ) - – Intro
  


• (02:12 ) - – What product marketing owns today
  


• (05:59 ) - – Launch and learn vs launch and leave
  


• (07:09 ) - – How PMM drives company strategy
  


• (10:34 ) - – Aligning teams around growth levers
  


• (14:09 ) - – Gathering customer and market intel
  


• (18:14 ) - – Quick, AI-powered research tactics
  


• (19:54 ) - – Sharing insights across the org
  


• (24:04 ) - – Real examples of AI in use
  


• (27:24 ) - – Eliminating freelancer spend with AI
  


• (29:04 ) - – What to feed AI to get results
  


• (31:54 ) - – Coaching teams to use AI well
  


• (35:24 ) - – Weekly AI spotlights and team habits
  


• (37:39 ) - – Building a team-wide AI culture
  


• (41:09 ) - – Setting realistic AI expectations
  


• (44:54 ) - – Example prompts and experiments
  


• (47:11 ) - – The role of community and mentorship
  


• (53:24 ) - – Final thoughts and wrap-up

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