#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.

Dave and Holly cover:

• Why video hits differently in B2B and how to make yours stand out without blowing your budget
• How AI is reshaping the content production cycle and freeing up marketers to focus on storytelling
• Why early adoption matters, and how small teams can use AI to punch above their weight

You can expect a candid, practical conversation about how to scale content, stay relevant, and make the most of AI.

Timestamps

• (00:00 ) - – Intro
  


• (01:27 ) - – Why this conversation matters
  


• (02:44 ) - – AI is making marketing exciting again
  


• (03:53 ) - – Dave’s early bet on video
  


• (05:53 ) - – How LinkedIn video exploded
  


• (07:10 ) - – ROI vs. brand building
  


• (08:25 ) - – From connection to conversion
  


• (10:10 ) - – Why video feels more human
  


• (12:16 ) - – “Maybe your videos suck”
  


• (14:22 ) - – The problem with corporate videos
  


• (16:10 ) - – The value of repetition and reps
  


• (18:34 ) - – How AI speeds up content cycles
  


• (20:51 ) - – Real AI tools Dave is using
  


• (22:28 ) - – Decks, data, and automation
  


• (24:53 ) - – Why creativity still wins
  


• (27:15 ) - – The return of the creative CMO
  


• (31:14 ) - – Personalized content at scale
  


• (33:13 ) - – AI vs. in-person experiences
  


• (35:55 ) - – Do audiences care if it’s AI?
  


• (38:41 ) - – What makes an AI video work
  


• (41:18 ) - – Using AI to test and scale video
  


• (43:59 ) - – What small teams should do first
  


• (47:37 ) - – Final advice: be an early adopter

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