How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app store. Kumar reveals how he is building an "ecosystem for growth," cultivating a thriving community of gaming enthusiasts who, in turn, attract a large and loyal audience of their peers. This dynamic keeps user acquisition costs low (organic accounts for over 55% of all app downloads) and brand attraction high (Rooter counts deals with over 100 top brands, including Mountain Dew). In this episode, Kumar shares the approach to advertising, product development, and creator care that drives high retention and ensures Rooter's growth model remains "extremely sustainable."

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

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CHAPTER TIMESTAMPS

00:00 - Rooter: India's leading game and eSport streaming platform

03:08 - Work-life balance leading to better work performance

05:42 - What would Piyush tell his younger self?

07:23 - How has Rooter pivoted its strategy over the years?

09:54 - Grow an audience by giving them the best tools and support for content creation

16:40 - Take monetization seriously and start early

21:20 - "The biggest factor of growth is your customer acquisition cost"

24:33 - Adaptable personalization

29:07 - Who helps Rooter listen to its audience?

32:55 - Rapid-fire Q&A

36:10 - Piyush's Golden Rule for retention