How The Web Won: Ken McCarthy On The Birth of the Internet Era & The Rise Of Online Marketing
Description
Ken McCarthy joins the podcast once again to discuss his latest book, How the Web Won. This book chronicles the critical formative years of the World Wide Web from 1993 to 1995, providing insights from one of the key figures behind this triumph for human freedom. Ken has a fascinating history with the Internet, which uniquely qualifies him to write this captivating narrative.
As the founder of The System Club, Ken is an Internet marketing pioneer who has interviewed numerous individuals on the topic of marketing. In 2014, Time Magazine recognized him as one of the people who transformed the Internet from a non-commercial technical platform into the world's largest marketplace and publishing platform.
In this conversation, you will discover:
- How the idea for this book came about.
- How the Internet was born and evolved over time.
- The difference between the Internet and the web.
To follow along with Ken and his work, visit his website here!
Episode also available on Apple Podcasts: https://apple.co/38oMlMr
United States
