In part 1 of this 2-part series, I’ll walk you through what I’ve learned when it comes to building your brand voice. Personality and voice frameworks (aka “persona building”) will be crucial skills for content designers in the future, as our experiences become filled with ai bots, metaverse characters, and elements that need a personality to stand out and stay on brand. We'll start with some first steps to consider, whether you work at a tech corporation or a mid-sized startup, including analyzing your own ux writing, mining for research, and kickstarting the convo with other teams. We’ll also discuss the best approach for data-focused companies vs. emotive or founder-driven companies. Hope you dig it.