…and we’re back with Part 2: How to build your brand voice. After a (hot take) copy audit of the Gucci Vault x Sandbox metaverse experience (with a typo!), Neil gets into the nitty gritty for building actual rules and personality traits of a brand voice. Using J Crew as a faux brand case study, he goes step-by-step through creating personality traits that guide your writing, plus more essentials that will help you get support across the organization for your brand voice principles. This episode has all the hidden gems, while at the same time, we have a little fun creating the voice of J Crew. Rejoice! Now you have the tools you need to become an expert in your brand voice and persona building for the metaverse, ai, and all the mediums ahead (more on this in an upcoming episode).