Happy 2023 from SFCD! We’re coming out of the gate with a hot skillset for your ChatGPT-isms: Screenwriting. Screenwriting tools have so many tie-backs to brand strategy, content design, and especially emerging technology like AI and AR. In this episode, Neil chats about screenwriting tools like series bibles (using an example from Paul Fieg’s Freaks and Geeks), the 3-act play, and how these can bring your teams together and make your voice and interactions stand out from the noise. Whether you’re a marketer, writer, or UX designer, there’s something for everyone in this episode. Now, kick back, go watch your favorite show, take notes, and give a salute to the screenwriters who build stories we love!