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Trendii

Aaron Woolf - Linkedin

What if your products could appear next to premium content your ideal customers already engage with?

In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.

Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing.

Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.

• What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.

• How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.

• Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.

• How Trendii uses AI to match retailer product feeds with relevant content in real time.

• Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.

• Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.

• eCommerce brand owners looking to diversify their marketing mix.

• Marketers who want to reach customers earlier in their buying journey.

• Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.