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If you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.

In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.

Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.

From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.

🔥 In This Episode, You'll Discover:

• What earned media actually is,  and why it's the PR strategy smart brands are doubling down on
  

• Chelsea’s journalist-first approach to finding your story and making it media-ready
  

• How she landed a Page 3 feature in The Age
  

• The common myths about PR that are costing eCom brands visibility and sales
  

• How to turn trending news into national coverage
  

• The difference between a good PR agency and a great one, and how to know when you’ve found the right fit
  

• When you should DIY your PR and when it’s time to call in an expert
  

• What media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for
  

🚀 Who This Episode Is For:

• eCommerce founders launching a new product, rebrand, or campaign
  

• Brand marketers who want media exposure without paying for ads
  

• Agencies looking to expand their value-add with PR partnerships
  

• Founders ready to become visible thought leaders in their industry
  

• Business owners who’ve thought “We should be in the media” but don’t know where to start
  

🎯 Key Takeaway:

“Best known beats best. But you need the right story, at the right time, to the right people.”  Chelsea Cucinotta

🛠️ Tools & Tactics Covered:

• Newsjacking
  

• Product seeding/gifting
  

• Collaborations & brand activations
  

• PR stunts & earned buzz
  

• Pitching media like a journalist, not a marketer
  

🕐 Now Is the Time:

Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.

🔗 Links & Resources:

• 💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com
  

• 📩 Contact Chelsea directly: hello@honeybuzzpr.com
  

• 📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr
  

🧠 Discover eCom SEO growth strategies with Remarkable Digital:

https://www.remarkabledigital.com.au/