Ep. 288

How is AI revolutionizing Product Led Growth (PLG)?

Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of viral loops in expanding your user base, and how natural language processing can reinvent your onboarding experience.

Mentions

• Christopher Miller’s Marketing Against the Grain episode https://podcasts.apple.com/ie/podcast/i-built-a-free-growth-tool-for-zapier-in-under-2/id1616700934?i=1000632657910
  


• Christopher Miller https://www.linkedin.com/in/christopherwilliammiller/
  


• Zapier https://zapier.com/
  


• Character.AI https://character.ai/
  

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.