Ep. 278

Is focusing on short-term ROAS holding your brand back?

Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the importance of blending creative and media functions, and the benefits of producing high-quality, in-house content for sustained brand awareness.

Mentions

• Preston Rutherford https://www.linkedin.com/in/prestonr/
  


• Chubbies https://www.chubbiesshorts.com/
  


• Marathon https://www.marathondataco.com/
  


• Shopify https://www.shopify.com/
  

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.