Is your author website quietly sabotaging your book sales?

This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.

Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website traffic. 

In this lively and insight-packed conversation, Carolyn reveals how to transform your site from a static “digital business card” into a dynamic sales engine. You’ll learn how to attract your ideal readers, nurture real relationships, and make your website work for you 24/7.

Key Takeaways

1. Grab Attention in 3 Seconds
Hook visitors fast with a homepage that clearly states the problem you solve and offers a can’t-miss freebie.

2. Lead Magnets That Work
Skip the boring newsletter sign-up. Offer something irresistible like a book excerpt or exclusive tips that turns browsers into subscribers.

3. The Four Traffic Pillars
Master the only four traffic streams that matter: partnerships, organic content, organic outreach, and ads (once your site converts).

4. Play to Your Strengths
Stop chasing trends. Build your marketing strategy around what feels natural and sustainable for you.

5. Turn Clicks into Fans
Use simple, authentic follow-up emails to build trust and turn visitors into loyal book buyers over time.

If you’ve ever wondered why your website traffic isn’t translating into sales, this episode is your wake-up call.

Tune in and discover how to make your author website your most powerful marketing asset—without sacrificing your authenticity or your sanity.

Here's how to connect with Carolyn:

Website

LinkedIn 

The Funnel Mapping Strategy Call

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here