How to Best Turn Your Book into a Business-Building Machine - BM496
Description
What if your book could become the single most powerful marketing tool for your business?
This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term success.
Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ideas, even if you don’t have a big following. You’ll learn how simple mindset shifts and smart marketing moves can unlock opportunities you may never have considered.
Key Takeaways
Build Instant Authority
Your book makes you the expert. Use it to attract dream clients and speaking invitations.
Think Beyond the Pages
See your book as a starting point for deeper relationships, new ventures, and bigger impact.
Get Found Everywhere
Learn how to show up on Amazon, YouTube, and even AI search tools. There's no need for a big following.
Market in Motion
Discover creative ways to use video ads and short YouTube clips to reach more readers and stand out online.
If you’re ready to plant the seeds for long-term impact, tune in and learn how to turn your book into the business and legacy it was meant to be.
Here's how to connect with Aurora:
LinkedIn
YouTube
Linktree
Instagram
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From Idea to Impact: Your Book Proposal & Marketing Map
Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.
Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.
Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.
📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann






















