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In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles.

Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with a strong leadership team. After generating $13,000 in her first three days of launching a campaign within 30 days of coaching, Alona focused on sustainable growth through systems and team building. This episode is packed with actionable insights on hiring full-time staff, building leaders who can run your business without you, paying your team well while maintaining profit margins, and successfully integrating nutrition services into your studio offerings.

What You'll Learn:

• How to know when it's the right time to open a studio (even in a smaller market)
• Why recruiting instructors should be treated like recruiting clients
• How to hire full-time staff and pay them well without sacrificing profit
• Strategies for building a team that can run your business without you
• The power of starting with free classes to build value and community
• Why integrating nutrition with movement is the future of wellness studios
• How to create a sales culture where team members feel empowered, not pushy

About Alona:

Alona Orofino is the founder of Orofino Wellness, a Pilates and nutrition studio operating out of two locations in Fredericksburg, Virginia. As both a certified Pilates instructor and registered nutritionist with a master's degree in nutrition, Alona specializes in intuitive eating counseling and helping women build healthy relationships with food, movement, and their bodies. A mother of three, she has successfully scaled her business while maintaining work-life balance through private coaching with Jackie Murphy and by having her leadership team participate in the Grow Mastermind. This dual approach has enabled her to build a strong, mission-driven team that can operate the business without her daily involvement.

Connect with Alona & The Orofino Wellness Team:

• Orofino Wellness: orofinowellness.com
• Instagram: @orofino_wellness
• Upcoming 8-Week Intuitive Eating Group (virtual and live options)

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo