How to Build a Meaningful Power Brand
Update: 2023-01-13
Description
“Strong brands are not made by accident. They are made by design.” – Kris Michiels
Listen to Unilever’s brand, marketing, and communication director, Kris Michiels, on how strong brands are created. He argues that the essence of our job as brand leaders and marketeers is strengthening brands from the core – and he suggests how you can start, diving into:
- Kantar’s Brand Power model
- Unilever’s new marketing philosophy
- The best approach to data
- The correlation between purpose, brand power, and brand growth
- Hellmann’s – should a mayonnaise product have a brand purpose?
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
