What Is the Role of Marketing and Branding Within Organizations?
Update: 2021-09-01
Description
“My definition of marketing is just ‘a way of running a business with putting the consumer and the consumer’s needs first’.” – Theo van Uffelen, European Marketing Manager @ Yakult (the world's leading probiotic beverage created in Japan in 1935).
Theo van Uffelen, seasoned marketer (Unilever, Coca-Cola) and European marketing manager at Yakult, talks about purpose; the role of marketing and branding in organizational cultures; how marketing and marketers have changed over the years; and how to build a high-performance (marketing) culture. Listen to get valuable insights on:
- His experience at Yakult;
- The transformation of marketing;
- The two schools of marketing;
- and more
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