In this episode of Change Agent Leadership, host Jonathan Hankin breaks down the core framework from the book Switch by Chip and Dan Heath: the Rider, the Elephant, and the Path. Whether you’re leading a team, shifting organizational culture, or tackling personal habits, real change requires aligning emotion, logic, and environment.

Jonathan shares key strategies to:

• Direct the Rider with bright spots and clear moves
• Motivate the Elephant with emotion and identity
• Shape the Path through habits and social momentum

Packed with leadership insight, actionable tips, and weekly challenges, this episode will help you lead meaningful, lasting change—starting today.

00:00 Introduction to Change Agent Leadership

00:26 Understanding the Elephant and the Rider

03:15 Directing the Rider: Clear Directions for Change

06:05 Motivating the Elephant: Emotional Engagement

08:32 Shaping the Path: Creating a Supportive Environment

10:07 Weekly Action Plan and Final Thoughts

10:44 Conclusion and Call to Action

Watch full episode on YouTube: https://youtu.be/oC4sIkKEHW8

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