How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy
Description
In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate careers.
Tune in to hear:
- Kyle's experiences working with different Marketing Ops teams, whether there were there lots of similarities in structure/size, and how he viewed those teams from a marketing leadership perspective.
- How he thinks most Marketing Ops teams are perceived by their marketing leader (or executive team) and why?
- What advice would he give to Marketing Ops professionals to be more involved with marketing strategy and planning.
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