The Evolution of Marketing Ops in the Age of Generative Digital Experiences with Paul Wilson
Description
In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.
Tune in to hear:
- Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.
- What he sees happening in the next few years with technologies.
- What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape.
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