The importance of Finance Knowledge within Marketing Operations with Jaime Garza
Description
In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate media industry. Jaime is also a veteran of the US Army Green Berets and the Texas Army National Guard, where he served in combat and trained other military.
Tune in to hear:
- Jaime's career overview and how he ended up in Marketing Ops.
- The importance of finance knowledge and what Jaime learned during his MBA.
- Managing the full marketing budget and the lessons learned from that experience.
- Recommendations for pitching projects internally, emphasizing the importance of finance as a universal business language, and the impact on reporting and analytics in attribution and influence reporting.
Some statistics knowledge can be helpful on your journey to learning more finance, if you are interested, take the Stats 101 Course for Marketing Ops taught by Camela Thompson.
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