How to Engagify Anything: Anders Boulanger on Captivating Audiences and Commanding Attention
Description
In this episode of Amazing Authorities, Mitch Carson sits down with Anders Boulanger, founder of Engagify, to break down the science and strategy behind high-impact engagement. Anders reveals why most presentations fall flat, how to hold attention in a distracted world, and why engagement—not information—is the new currency.
From multi-sensory techniques to authority cues to behavioral psychology, Anders explains how speakers, entrepreneurs, and brands can instantly elevate their presence. He also introduces the SAVE YOU framework, a simplified model that helps anyone create memorable, emotionally charged, and audience-focused communication. This episode dives deep into the psychology of influence, turning dull presentations into powerful experiences that sell ideas and move people to action.
In This Episode, You’ll Learn:
• How multi-sensory engagement boosts attention and retention
• Why authority perception shapes audience trust and willingness to invest
• How the SAVE YOU framework simplifies powerful communication
• The neuroscience behind attention, distraction, and dopamine-driven engagement
• Why exaggerated delivery creates deeper connection and prevents monotony
• How Engagify blends entertainment with business messaging to increase conversions
• Why authentic engagement beats AI-generated interaction in modern presentations
• How to use WIIFM (“What’s in it for me?”) to recapture attention and motivate action
• Real stories of people transforming job interviews and presentations using Anders’ techniques
Guest Links — Anders Boulanger
Website: https://engagify.ai/
LinkedIn: https://www.linkedin.com/in/andersboulanger/
Book: Engagify: How to Create Better Presentations, Reactions, and Results
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Mitch Carson Links
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Books by Mitch Carson:
The Amazing Authors of Singapore: https://a.co/d/cp9KjC1
The Silent Salesmen: https://a.co/d/b4eqa2D
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