One of the biggest problems B2B sales professionals face? They're out of position from the moment they walk into a meeting. In this episode, Bill shares a tennis lesson that completely changed how he thinks about sales positioning, and reveals the three essential elements every salesperson needs to transform from a desperate "seller" into a trusted guide.

You'll discover why most salespeople are closing only 15-20% of their deals (hint: prospects don't know what happens after they say "yes"), the simple roadmap strategy that doubled one company's close rate in 120 days, and how to position yourself as the obvious choice before you even have your first conversation.

If you're tired of feeling like you're chasing prospects and want to start having them chase you, this episode will show you exactly how to make that shift.

12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook.

Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at billcaskey.com/businessplanning.