In this episode, Bill shares his proven method for starting new client engagements - a strategic 20-question assessment that identifies sales performance gaps and growth opportunities.

Whether you're a VP of Sales, CEO, or frontline salesperson, these diagnostic questions help pinpoint exactly where your sales process needs improvement. Bill walks through key metrics including conversion rates, sales cycle length, lead generation sources, and untapped assets that can dramatically impact revenue.

Learn how to establish clear benchmarks, set realistic targets, and create a roadmap for sales transformation that could potentially double your business.

Join our monthly Masterclass! Go to https://www.billcaskey.com/masterclass to find out this month's topic. 

Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.

Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at billcaskey.com/businessplanning.