Mastering Instagram Growth: Key Metrics and Strategies

In this episode of the Medical Spa Marketing Show, the focus is on the importance of tracking crucial Instagram metrics to facilitate predictable growth of your account. Pam, a self-proclaimed data junkie, underscores how knowing your data can aid in achieving significant follower milestones. The episode breaks down key metrics like follower growth rate, engagement rate, reach, impressions, profile visits, and saved posts, offering detailed instructions on how to calculate and improve these metrics. Listeners are encouraged to use available tools and detailed strategies such as using specific hashtags, engaging with followers, leveraging Instagram stories, and making data-driven content decisions. Additionally, the episode emphasizes the significance of link clicks from your profile and the impact of Instagram stories on engagement. The host also provides a free resource, an engagement rate tracking spreadsheet, to help ease the tracking process.

00:00  Introduction: Setting Instagram Growth Goals

00:24  The Importance of Knowing Your Data

01:23  Welcome to the Medical Spa Marketing Show

01:52  Why Tracking Metrics Matters

02:44  Mastering Instagram Analytics

03:40  Key Metrics: Follower Growth Rate

06:18  Calculating Your Follower Growth Rate

09:55  Understanding Engagement Rate

12:25  How to Measure Engagement Rate

21:50  Reach and Impressions: What They Mean

26:36  Tips to Increase Reach and Impressions

27:36  Maximizing Reach with Hashtags

29:01  Engagement Strategies for Instagram Stories

31:09  The Importance of Profile Visits

33:31  Driving Traffic with Link Clicks

39:21  Boosting Instagram Story Views

43:34  The Power of Saved Posts

46:19  Effective Hashtag Performance

49:12  Tracking and Analyzing Your Data

51:57  Final Thoughts and Next Steps

Engagement Tracker: http://theaestheticsjunkie.com/engagement

Waitlist Famous in Feeds Ad Course: https://www.theaestheticsjunkie.com/waitlist

Mistakes to avoid with your Instagram feed: https://www.theaestheticsjunkie.com/med-spas-avoid-these-5-instagram-mistakes-to-boost-your-social-media-presence/

Show Notes: https://www.theaestheticsjunkie.com/how-to-grow-your-instagram-account-with-predictability/

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/