Mastering Your Medical Aesthetics Practice for Black Friday & Cyber Monday Success

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, provides a comprehensive guide on preparing your medical aesthetics practice for the lucrative Black Friday and Cyber Monday sales periods. From crafting effective email campaigns and targeted paid ads to utilizing social media and engaging content creators, Pam shares key strategies to ensure your practice stands out and maximizes revenue. She also discusses specific offers that convert and crucial mistakes to avoid, emphasizing the importance of preparation, personalized customer engagement, and detailed data analysis for continuous improvement.

00:00 Introduction to Black Friday and Cyber Monday

01:34 Building and Engaging Your Audience

02:48 Email Marketing Strategies

05:40 Paid Ads and Social Media Content

10:53 Leveraging Influencers and Content Creators

12:14 SMS Campaigns and Live Announcements

16:12 Creating Effective Offers

16:29 Streamlining the Purchase Process

17:55 Effective Black Friday Offers

19:36 Membership Discounts and Recurring Revenue

22:41 What Not to Do: Avoiding Common Pitfalls

25:01 Implementing and Optimizing Your Strategy

27:01 Post-Black Friday Follow-Up

28:15 Analyzing and Improving for Future Success

30:31 Conclusion and Next Steps

Membership Podcast - https://www.theaestheticsjunkie.com/the-power-of-membership-services-for-medical-spas-and-aesthetic-practices/

Ads Program - https://www.theaestheticsjunkie.com/sp/famous-in-feed/

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/