Email marketing and growing your email list doesn't have to be intimidating. In this episode, I’m sharing smart and simple ways to grow your podcast email list using creative freebies your audience will actually want. Plus, I give you a sneak peek at how Pinterest is helping me grow my show without leaning on Instagram.

Hi, I’m Andi Smiley, your go-to podcast coach for women who want to grow their shows without burning out. I mix storytelling, proven podcast marketing strategies, and a whole lot of cheerleading to help you build a podcast that grows and sustains itself. This episode is packed with tips from my own experience and other podcasters I admire.

Topics Discussed in This Episode

• Why email marketing is a game changer for podcasters

• How to get your listeners to actually join your list

• What makes a great podcast freebie

• Quick freebie ideas you can create in under an hour

• Behind-the-scenes examples from real podcasters

• My own successful freebie that still gets signups

• How to promote your freebie naturally in your episodes

• Bonus ways to share your freebie beyond your podcast

Key Takeaways

Your freebie doesn’t need to be fancy, it just needs to be helpful and specific to your audience’s needs. You can use checklists, behind-the-scenes content, or even show notes to give your listeners a reason to sign up. Once you’ve created it, promote it consistently across your podcast, Pinterest, and guest appearances to get the word out.

Timestamps

(00:00 ) Intro to growing your email list

(01:10 ) Pinterest for podcast

(01:52 ) Freebie basics for your email list

(02:36 ) Freebie ideas you can create fast

(03:02 ) Real-life freebie examples from other podcasters

(04:49 ) My own podcast freebie success story

(06:20 ) How to promote your freebie

(07:39 ) One simple step to get started

Links & Resources

• Grab my “Is Pinterest Right For Me?” checklist

• Follow me on Instagram

• About Progress Podcast

• Fantasy Fangirls Podcast