Podcast Networks 101 w/ Jeff Umbro

Podcast Networks 101 w/ Jeff Umbro

Update: 2025-07-01
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Description

If you've ever wondered what a podcast network really is, how they work, or if your show is ready for one, this episode is for you. I sat down with Jeff Umbro, founder of The Podglomerate and host of Podcast Perspectives, to get all your podcast network questions answered in one friendly, info-packed conversation.

Meet the Expert

Jeff Umbro is the founder and CEO of The Podglomerate, a podcast network and production company, and host of the show Podcast Perspectives. With years of experience in both the creative and business sides of podcasting, Jeff offers a rare, insider look into what podcast networks are, what they offer, and how indie podcasters can know if joining one is the right move.

Topics Discussed in This Episode

  • What a podcast network actually is today (it might surprise you!)

  • The different types of networks: sales agencies, IP companies, service providers

  • What to ask before signing with a podcast network

  • How to evaluate if your show is ready to join a network

  • Realistic download numbers networks are looking for

  • What makes a show appealing to a network

  • How to research and pitch a network effectively

  • Why values and relationship fit matter more than you think

Key Takeaways

  • Podcast networks come in many forms, and not all do the same things

  • Before approaching a network, ask yourself what you want out of the relationship

  • A great network fit is about values, goals, and shared expectations—not just numbers

  • You can monetize your podcast at any size, but scale often matters to networks

  • When reaching out, show you've done your homework—it's appreciated and remembered

Timestamps

(00:00 ) Intro and why this episode matters

(01:10 ) Show Notes Sidekick

(02:14 ) What is a podcast network?

(04:20 ) How to choose a podcast network

(06:00 ) Are you ready for a podcast network?

(07:29 ) First step to find a podcast network for your show

(10:14 ) Questions to ask podcast networks

(11:49 ) Jeff’s biggest advice to podcasters

(14:49 ) Final thoughts and next steps

Links:

Keywords

podcast network, podcast networks for small podcasts, should I join a podcast network, how to pitch a podcast network, podcast network benefits, podcast network requirements

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Podcast Networks 101 w/ Jeff Umbro

Podcast Networks 101 w/ Jeff Umbro

Andi Smiley