Pinterest can feel overwhelming, especially after last week’s info-packed chat with expert Megan Williamson. So in this episode, I'm breaking it down with a simple, four-step Pinterest strategy any podcaster can start using today. Whether you're brand new to Pinterest or want a sustainable way to grow your podcast audience without social media—this one's for you!

Meet the Expert

Hi, I'm Andi Smiley, your friendly podcast coach for women! I help women podcasters grow their shows without burning out through actionable strategies, stories from my own podcasting journey, and advice from some of the best in the industry.

Topics Discussed in This Episode

• Why Pinterest is a search engine (not social media!)

• What keywords actually are—and how to find the right ones

• How to set up your Pinterest business account for success

• The importance of consistency over volume

• How many pins you really need to post per week

• Tools that make pin creation fast and easy

• How pins keep bringing traffic months later

• What to do first if you're starting from scratch

Key Takeaways

• Pinterest isn't about perfection—it's about consistency.

• Start with one pin a week and grow from there.

• Your pins can drive traffic long after they’re posted.

• Keyword research is easier than you think—just use Pinterest’s own search bar.

• “Done is better than perfect” is the mantra for sustainable Pinterest success.

Timestamps

(00:00 ) Welcome

(00:53 ) Step 1: Optimize with keywords

(02:17 ) Step 2: Set up your Pinterest account

(02:58 ) Step 3: Plan your Pinterest strategy

(04:14 ) Step 4: Pin and grow

(05:40 ) What to do first if you're just starting with Pinterest as a Podcaster

Links & Resources

• Grab Pinterest Magic for Podcasters

• Listen to last week’s episode with Meagan Williamson

• Find me on Threads

• Find me on Pinterest

• Find me on Instagram